I just have to say that your post are somewhat contradictory. You say, “If someone ever finds a better way to do search, Google will ultimately be crushed”In your last post you talk about peoples ignorance to better products. “For example, an incredible number of people use the actual AIM client because, quite frankly, they don’t care enough to look around for something better like pidgin or digsby.

I agree with your overall theme that self interest is a inherent motive to do things. I just think the example you gave with google is unsound. The world seems to work a lot more like your example of AIM clients, people like familiarity, comfort, etc. its human nature to repeat things that you like and feel at ease with. It would take a lot more then some company creating a better search engine to compete with google. They would basically have to re-create the way we currently use a search engine all together.