I’m a little surprised by this, but apparently, Everest Poker has agreed to be the new on-felt sponsor at the World Series of Poker.
According to the press release:
“Under the terms of the deal announced today, Everest Poker will be the sole poker related table sponsor of the WSOP and will enjoy a prominent logo position on the “felt” on every table in the competition — as well as exclusive brand positioning on the coveted “inner-rung” of the championship table.
The alliance also includes other prominent on-site visibility at the WSOP, including hanging banners and barricade logos.”
So I guess Party Poker felt it wasn’t worth it to keep spending eight figures a year on the felt ad spot. Either that or Everest outbid them.
I think it will be interesting to see how Everest benefits from this deal and if it’s worth their while. I’m also curious to know the terms of the deal, which I don’t think were released (I haven’t seen them yet).