Everest Poker: World Series of Poker Sponsor

I’m a little surprised by this, but apparently, Everest Poker has agreed to be the new on-felt sponsor at the World Series of Poker.

According to the press release:

“Under the terms of the deal announced today, Everest Poker will be the sole poker related table sponsor of the WSOP and will enjoy a prominent logo position on the “felt” on every table in the competition — as well as exclusive brand positioning on the coveted “inner-rung” of the championship table.

The alliance also includes other prominent on-site visibility at the WSOP, including hanging banners and barricade logos.”

So I guess Party Poker felt it wasn’t worth it to keep spending eight figures a year on the felt ad spot. Either that or Everest outbid them.

I think it will be interesting to see how Everest benefits from this deal and if it’s worth their while. I’m also curious to know the terms of the deal, which I don’t think were released (I haven’t seen them yet).

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>